SOCIAL RESPONSIBILITY:

Sense of Africa has continued on its programs aimed at fulfilling its corporate responsibility within the larger public environment. The efforts are varied, but are based on trying to support balance between profit, community involvement, sport, skills sharing and upliftment.

Mentorship Program
We are proud that our enterprise development program for Camelthorn Tours and Transfers has grown into the success story within the transformation charter within Namibia. Camelthorn has grown from a small start up enterprise to the success story within Namibia’s larger BBEE Tourism Transformation Charter, and still enjoys preferential procurement from Sense of Africa.

Following this success, we have initiated a fresh development program with a new previously disadvantaged partner for an open, doubledecker city tour in Windhoek. The effort, which is structured as a joint venture, will entail the following:

- Setting up a separate entity to house the joint venture
- Mentoring the management with regard to meeting business standards,
- tax control, VAT returns, passenger permits
- Actively identifying and initiating business opportunities
- Providing of soft loans and infrastructure to operate the enterprise
- Providing information and knowledge bases regarding business plans
- etc.

We also donate equipment and furniture to the Small Business Association Trust, who distributes such equipment to needy start up businesses.
This way, the ability of Sense of Africa to contribute is linked to the knowledge of who is worthy and needy to receive such assets.

Skills Development
We have committed ourselves to spending our own resources to train, improve and recognize the skills of employees from a previously disadvantaged background. We are currently running traineeship programs for 5 new trainee consultants in terms of our BBEE program.
We also have programs for formal improvement of our operations staff, taking apprentice mechanics & providing them with formal training, skills and development for them to improve themselves.

Social Environment
Sense of Africa has identified AIDS as the largest problem facing Africa and children as its most unfortunate victims. We have accordingly funded or participated in drives that add value to the lives of children affected by AIDS. These include a charity Christmas donation to the Round Table for the SOS Children’s Village, collection & handing over of over 200 gifts for the Hope Children’s Orphanage, sponsorship by the staff towards the Radio Wave Children’s Christmas Drive. All revenue collected by staff is always equalled by the company.

Sports and Events
We not only participate as a company in sporting events, but also provides sponsorships and transport to sport associations to grow sport within the country. In the last year, we have provided support and sponsorship to the Children’s Breakaway Camp as well as the Point Break Open Water swim. Both events focus on the family unit, and are in line with bringing balance into peoples lives.

Conservation and Environment
As an individual company we have found we can do very little to effect real awareness & change. By combining our capacity with those who are actively involved in environmental conservation, we have noticed that small efforts concerted by many go a long way in making a difference.
We are members & corporate sponsors of the Namibia Nature Foundation (NNF) and Namibia Environment & Wildlife Society (NEWS).